The feature is disabled by default because it requires you to provide REPLICATE_API_KEY in .env file. You can create your own API Token here

Enterprise Commerce leverages the power of AI to automatically generate captions for product images. This feature utilizes the Replicate API and the salesforce/blip model to analyze images and produce accurate and descriptive captions. These captions are then used to populate alt tags, enhancing SEO by providing search engines with valuable information about the image content. Additionally, the captions improve user experience by enabling image search functionality within the platform, allowing users to quickly and easily find the products they are looking for.

To activate the AI Image Captioning feature, simply set the IS_IMAGE_CAPTIONING_ENABLED environment variable to true within your .env file. This can be done by adding the following lines:

REPLICATE_API_KEY="your api key"

Once this variable is set, the project won’t automatically start generating captions. You have to run full sync migration (only once, after enabling), learn more in CLI > Migration page